Check out how the big players are leveraging Facebook pages to boost their corporate branding while building their social proof. Sweet!
Uno Chicago Grill
Uno Chicago Grill chose to leverage Facebook app FBML to showcase their menu items in a very attractive way. In addition, their welcome tab features links to their website. This way, when non-fans visit their page for the first time, they get an instant look at Uno’s offerings.
In addition, Uno created a fan of the Week contest where some lucky fan gets his photo posted on the profile image of Uno’s wall.
LiveScribe
LiveScribe took their Facebook page to a whole new level; not only can fans directly purchase LiveScribe products from their storefront tab but the loyal fans can also tweet and/or post information about LiveScribe products on their Facebook walls.
Moreover, they have a support desk available on their page to allow fans to familiarize themselves with LiveScribe products effortlessly. Talk about intelligent branding!
Toy Story
Toy Story developed their own Toy Creator game where a fan can turn himself into an animated toy he can brag about on his wall. Brilliant!
To give people more incentive to become fans, Toy Story created a tab that allows fans to purchase movie tickets WITHOUT leaving Facebook. Again, Brilliant!
Coca-Cola
Coca-Cola took adding the fun factor in promotions to a whole new level. They created the Summer Snapshot contest where they encouraged their fans to take interesting photos with their summer Coca-Cola cans.
Once a fan posts a photo, it will instantly appear on the news feeds of his friends. Talk about viral marketing in action!
But the fun doesn’t end here: people are also allowed to vote on the best photo which menas more fan interaction.
Also Coca-Cola used their name instead of the traditional welcome tab title. A clever branding tip! Don’t you think? In addition, their welcome tab has links to other social media sites as well as links to their products.
Red Bull
Red Bull used some custom apps to stand out and give a unique edge to their page. They created the “Procrastination Station” games series about athletes and competitions.
General Tips
- You definitely wouldn’t want to apply all the above tips. Choose the ones that will best serve your business
- It is a very clever idea to keep fans inside Facebook by incorporating your content/offers into your page. When you make your fans life easier, you will magnify your exposure
- If you will go for the contest idea, make sure your contest is simple and easy to enter. And hey, make sure to automate the sharing process to ensure that every contestant will spread the word about your brand virally
- Consider investing in creating an eye catching and compelling design for your welcome tab so that non-fans will be tempted to like your page. And keep it is simple with one or two call-to-actions at maximum. Otherwise, your first-time visitors may get confused
Stay tuned for more creative Facebook pages ideas coming soon in future posts. Until then, we would like to hear from you. From a marketing/corporate branding perspective, which Facebook page(s) grabbed your attention most and why?
